Two lead sources, one CRM that answers both in seconds
A cash home buyer was getting leads from Google Ads and a cold calling team. I built a dual pipeline GoHighLevel CRM that keeps them separate, replies instantly and follows up without anyone chasing.
13workflows running the full lead lifecycle
- Client
- Real estate cash home buyer
- What I did
- GoHighLevel CRM build
- Stack
- GoHighLevel, Zapier, Google Ads, SMS, Email
The problem
Leads came from two very different places, Google Ads and a cold calling team. They needed to stay separate for reporting, get an instant reply and be followed up without the owner chasing them by hand.
What I built
- Two pipelines in GoHighLevel, with PPC leads arriving through Zapier
- Instant text and email reply the moment a lead comes in
- Lead routing with duplicate protection
- Keyword based reply sorting and hot lead alerts
- Multi touch follow up plus 7, 21, 30 and 90 day nurture loops
- Appointment reminders and missed call text back
- 13 tags, 2 dashboards and 3 saved inbox views
- A full operating manual so the owner runs it without a developer
What changed
- Every lead gets an instant reply and a clear follow up path
- PPC and cold call data stay cleanly separated for reporting
- The owner manages the whole system on their own